Automated lead scoring for marketing qualified leads in HubSpot

• Automatically score leads based on engagement and demographic data.
• Integrate AI to enhance lead scoring accuracy.
• Notify marketing teams of lead scores in real-time.

Triggers every 30 minutes to fetch new contacts from HubSpot. Calculates a rule-based score based on predefined criteria. Utilizes AI to generate an intent score for each contact. Combines rule-based and AI scores for a total lead score. Updates lead scores in HubSpot and sends notifications to Slack.

1. 1
   Import the workflow template into n8n.
2. 2
   Connect your HubSpot and OpenAI accounts.
3. 3
   Customize scoring criteria as needed.
4. 4
   Set up the Slack channel for notifications.
5. 5
   Activate the workflow to start scoring leads.